SOCIAL • STRATEGY
Many tech companies sound and look the same on social: dismally dull. That won’t win you any brand awareness and affinity.
Making a brand more real, carving out space for meaningful human-to-human connections. That’s what we did for Malwarebytes on Twitter and LinkedIn—and the brand hit the engagement jackpot.
overall engagement rate
10x above industry benchmarks
engagement rate garnered by some posts