Malwarebytes

SOCIAL • STRATEGY

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Amping up the Malwarebyte's organic social game by creating human connections with playful, on-trend posts

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Many tech companies sound and look the same on social: dismally dull. That won’t win you any brand awareness and affinity.

 

What will? 

Making a brand more real, carving out space for meaningful human-to-human connections. That’s what we did for Malwarebytes on Twitter and LinkedIn—and the brand hit the engagement jackpot.

SOCIAL GLIMPSE

By tapping into trends like Quarantine House and social media holidays, we brought Malwarebytes into the conversation.

And with before-and-after memes and fun Twitter polls, we added some sizzle to the brand’s feed and made its bold, playful personality shine.

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Results

3.4%

overall engagement rate
10x above industry benchmarks

9%+

engagement rate garnered by some posts

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